Damas Gold Rate Today: How Damas Prices 18K, 21K and 22K Gold in the UAE
Quick answer: Damas prices gold from the same daily UAE gold rate as other jewellers, then adds its making charge and 5% VAT. At 12:30 UAE time on Sunday, 18 October 2026, the world market price of 18K gold in the UAE is AED 368.78 per gram, AED 4,301.38 per tola and AED 3,687.80 for 10 grams, equal to US$100.42 per gram. Damas is best known for 18K designer and diamond jewellery, so making charges usually form a larger part of the bill than at a souk shop.
Gold Price in UAE Today (AED per gram)
| Karat | Purity | Per Gram (AED) | Per Tola (AED) | Per 10g (AED) | Use |
|---|---|---|---|---|---|
| 24K | 99.9% | 491.70 | 5,735.09 | 4,917.00 | Investment / Bars |
| 22K | 91.6% | 450.74 | 5,257.34 | 4,507.40 | Jewellery (most popular) |
| 21K | 87.5% | 430.24 | 5,018.23 | 4,302.40 | Traditional Jewellery |
| 20K | 83.3% | 409.74 | 4,779.13 | 4,097.40 | Jewellery |
| 18K | 75.0% | 368.78 | 4,301.38 | 3,687.80 | Designer / Affordable |
GoldRateUAE explains the Damas gold rate today with the live UAE price, so you can judge a Damas quote before you pay. The table above shows 24K, 22K, 21K and 18K per gram; Damas starts from these market levels for every piece.
Damas is one of the oldest jewellery names in the Gulf. It was founded in 1907, is headquartered in Dubai, and runs about 146 stores across the six GCC countries.
Who Owns Damas Now?
In 2025, Titan Company, the Indian group behind Tanishq, agreed to buy a 67% stake in Damas from Qatar’s Mannai Corporation for AED 1,038 million. The deal has been completed, and Titan began consolidating Damas from 1 January 2026.
The Damas brand continues under its own name. The agreement also gives Titan the option to buy the remaining 33% after four years, by the end of 2029.
How Does Damas Set Its Gold Price?
Like every UAE jeweller, Damas starts from the day’s gold rate for the karat of each piece. It then adds a making charge for the design and 5% VAT on the total.
Damas sells a large share of 18K jewellery, much of it set with diamonds, and stocks more than 40 international brands alongside its own collections. On these pieces the design, the stones and the brand matter more than the gold weight, so compare total prices rather than the gold rate alone.
| Part of the bill | What it covers |
|---|---|
| Gold value | Weight in grams × the day’s rate for the karat |
| Making charge | Design, craftsmanship and brand |
| Stones | Diamonds or gems, priced separately |
| VAT | 5% on jewellery in the UAE |
Is Damas More Expensive Than the Gold Souk?
For plain gold of the same weight and karat, the gold value is identical, because the rate is the same across the UAE. The difference comes from the making charge, which is usually higher for branded designer pieces than for simple chains in the souk.
That premium pays for design, brand certification, and after sales service across Damas stores in the GCC. If you want plain 22K or 21K gold mainly for its weight, the Gold Souk or Meena Bazaar usually gives a lower total.
How to Check a Damas Quote
1. Find the karat and weight on the tag or ask the staff.
2. Multiply the weight by today’s rate for that karat from the live table.
3. Subtract that from the price before VAT to see the making charge and stones.
4. Ask about exchange and buyback terms for Damas pieces, and get them on the invoice.
The gold price calculator for Dubai does the gold value step for you.
Where Are Damas Stores in the UAE?
Damas has stores in major malls across Dubai, Abu Dhabi, Sharjah and the other emirates, as well as in Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. Check the Damas store locator for hours and addresses.
For a wider comparison of branded and souk prices, see our guides to the Malabar gold rate in Dubai and Gold Souk vs Meena Bazaar vs malls.
18K and 22K at a Brand Like Damas: How They Differ
18K gold is 75% pure and harder than 22K, which makes it the usual choice for diamond settings and fine designs. 22K is 91.6% pure, holds more gold value per gram, and is the traditional choice for South Asian bridal sets.
When gold is sold back, the buyer pays for its gold content at the day’s rate. The making charge and VAT are not refunded.
Damas, Tanishq or Malabar: Which Suits You?
The three brands share the same gold rate but aim at different buyers. The table summarises how they are usually positioned in the UAE.
| Brand | Known for | Typical karats |
|---|---|---|
| Damas | Designer and diamond jewellery, international brands | Mostly 18K |
| Tanishq | Indian bridal and festival designs | 22K and 18K |
| Malabar Gold & Diamonds | Wide Indian and Gulf ranges, many branches | 22K, 21K and 18K |
If you want a designer piece or a well known international label, Damas is the natural choice. If you want traditional Indian gold with high gold content, Tanishq or Malabar usually give more gold per dirham.
A Worked Example: 18K Diamond Ring
Imagine an 18K ring weighing 4 grams, priced at AED 3,500 before VAT. At an illustrative 18K rate of AED 380 per gram, the gold is worth AED 1,520.
The remaining AED 1,980 covers the design, the diamonds and the brand. That split is normal for diamond jewellery, but it shows why resale offers on such pieces are far below the purchase price.
Our guide to gold making charges in the UAE explains how charges are set, and gross weight vs net weight shows how stones are weighed.
Frequently Asked Questions
How does Damas price its gold each day?
Damas uses the day’s UAE gold rate for each karat, which the live table on this page shows per gram. Your price adds the making charge, any stones and 5% VAT.
Is Damas owned by Tanishq?
Damas is now majority owned by Titan Company, the group that owns Tanishq, after Titan bought a 67% stake from Mannai Corporation. The Damas brand continues to operate under its own name.
Does Damas sell 22K gold?
Damas is best known for 18K designer and diamond jewellery, but it also sells higher karat gold in many stores. Check the karat stamp and the invoice on any piece.
Is Damas gold cheaper than the Gold Souk?
The gold rate is the same, but branded making charges are usually higher than in the souk. Compare the total price for the same weight and karat.
Checking the Damas Gold Rate Today Before You Buy
Check the Damas gold rate today against the live UAE rate on this page, work out the making charge, and ask for an itemised invoice. That simple routine works for any branded jeweller in the UAE.
This page gives market information only and is not financial advice. GoldRateUAE is independent and not affiliated with Damas or Titan.
Sources: Gulf News on Titan’s Damas acquisition, India Retailing on the deal terms and Damas about us.
